The Evolution Of The Washing Machine
Washing machines have long since been among the most helpful home appliances developed. That is why there are so many excellent name brand models on the market. Of course, some of these name brands have proven to be more popular than others. Among the most popular of all would be the classic Maytag Washing Machine. From decade to decade, Maytag has continuously delivered washing machines to the market that have proven quite popular with the consumer public. Why is this? The answer rests in the development of an all-time brilliant advertising campaign of the 1970s.
The series of commercials which ran during the 1970s and into the 1980s featured a bored repairman complaining about his job being dull due to the fact that Maytag Washing Machines never break down. The truth is that while the advertising campaign may have been a very simple one, it proved to be highly effective at persuading people Maytag only produces machines which are long lasting and reliable. Maytag sales soared as a result, and it was not only washing machine sales, but instead, all Maytag appliances became known as quality items because of the advertising campaign.
Why was such a campaign so successful? You could say there was a significant element of truth to it. Maytag Washing Machines are known for being durable. Had this not truly been the case then the classic commercials would never have been able to shape a generation of people into truly believing what the advertising campaign has put forth.
The bottom line here is that durability is something the consumer marketplace takes seriously. Ironically, it was a somewhat less than serious and definitely humorous approach to informing the public. But, no matter how great an advertising campaign is, it cannot successfully promote a product that flat out does not deliver on expectations. Well, it can for the short term but only for the short term. The classic Maytag Repairman commercials did not deliver a short term success. These commercials definitely delivered a lot more than short term success. The success lasted decades! Have there been other advertising campaigns that delivered such a stunning amount of success? It would be quite difficult to find one.
Of course, there is a great deal of need associated with purchasing such appliances. People purchase washing machines because the alternative is doing a load of laundry by hand. Needless to say, that would be a very difficult job to do! As such, the need for a washing machine is certainly underscored. However, there is not a need for “only old” washing machine. Those appliances known for breaking down or operating in an unreliable manner assuredly will not be of much value to consumers. Maytag Washers are definitely durable which can be considered their proverbial claim to fame. And this fame was established in the legendary commercials of prior generations. Sure, there were modern variants on the classic Maytag Repairman commercials. They were effective but they did not make as much of an impactl as the legendary commercials of prior decades.
