The Relaunch Was Announced Wed. By Officers With Longport Media LLC Who Took Charge Of The ‘Heritage Rock Station’ Formerly Known As The Shark And Four Other South Jersey Radio Stations May Thirteen.
To mark its 50th anniversary, 103.7 WMGM-FM will re launch Aug. 29 as WMGM Rocks : South Jersey’s Home For the Best Rock.
The re-launch was published Wed. by officials with Longport Media LLC who took command of the “heritage rock station” previously known as The Shark and 4 other South Jersey radio stations May thirteen.
“The Shark has been harpooned,” recounted Dave Coskey, president of Longport Media. “WMGM has outlined rock for this area for more than 20 years, and our heritage call letters are something we are very happy with. The development of 103.7 will allow us to further position WMGM as the premier station for rock ‘n’ roll in South Jersey and all our coverage areas.”
According to corporate officers, the re launch includes more than a new name.
The station will start playing a redeveloped playlist which will include classic-rock favourites like Led Zeppelin, Jimi Hendrix and The Rolling Stones. Nevertheless the station’s musical preferences have extended to include current rock artists e. G the Red Hot Chili Peppers, The Dave Matthews Band, the Foo Fighters and others.
Coskey said the re-branding has already begun with the integration of newer artists throughout the day.
“We just felt there was a piece missing in South Jersey … A station playing new rock and old rock,” Coskey announced.
Director of Operations Paul Kelly announced there’s just one standards when it comes to what music will blast through the airwaves : “If it rocks, we are going to play it.”
Together with new music, list of radio stations will begin local, in-house programming with more live DJs, bucking a local and state trend of reducing on-air personalities to save money.
The new lineup :
“The Morning Edge” with JoJo and Scotty will air weekdays from 6 to 10 a.m.
Sean Patrick will be live from ten a.m. To three p.m.
Matt Murray will host from three to seven p.m.
Nikki Marra will round out the evening from 7 p.m. To midnight.
The morning show marks a return for the team of Scott Reilly and Joe Borsello, who previously hosted a morning show on WWAC 102.7-FM, which is also owned by Longport Media. Their morning show was canceled when the station modified formats from modern rock to Top forty under previous ownership.
Longport Media also owns news-talk station WOND-AM 1400, Spanish station WBSS-AM 1490 and classic hits station WTKU-FM 98.3.
Coskey related Longport Media officials felt the change to WMGM was mandatory, but accepted there had been a risk in changing a station that has existed almost thirty years.
“Obviously there’s a gamble whenever you make a change,” he claimed. “We think that could be a change that is long overdue in the market, and we’re very optimistic.” as reported tagza.com.