gps sales statistics
Why did GPS systems change from a computer voice to a human voice?
I am looking for any statistics or articles on what happened when GPS systems incorporated a human sounding voice. Did sales increase? I am researching the importance of voice tone and i thought GPS might be a good example.
Some of the reasons I have heard were:
1. Easier to understand
2. Less intimidating
Much like how many GPS systems have a female voice option; people feel less intimidated by a female voice.
Weird huh? It’s amazing what we learn about humans over time.
